I knew for my logo that I wanted something feminine and handwritten so I scoured Pinterest (yet again) for inspiration. I follow a lot of beauty/fashion bloggers and also find their branding inspiring so added that to a mood board of various logos styles which appealed to me visually. I think that handwritten style typefaces represent me well as I love calligraphy and lettering, plus it also suggests a personal and hand drawn feel relative to a creative field.
I downloaded some script and handwritten style typefaces and began playing around with layout. At this point I was still very unsure about whether to stick to my first name, first and middle names, or full name. My surname is double barrelled which created space issues unless I used my initials, plus it is hard to pronounce and I really dislike it anyway so I dropped this idea and developed logos using just my first or first and middle names. By branding myself as a ‘freelance creative’ I felt that my name would be the most appropriate choice for my logo, rather than an alias etc, because I want to connect with prospective clients on a personal level as well as professional.
After putting together some ideas in Illustrator, I asked the opinion of friends and family who know me best as well as industry professionals in order to gauge the opinion of my target audience. Here’s what they said:
“I like how the font comes way out of the circle, probably my inner girly swaying me there. Prefer that to it being bang centre of a square anyway. Also like just the swirly Jayde in writing. Can see how you’d want whole name with something you were doing but it’s always cool to keep it snappy. And they’re all my favourite colours.” – Nel, friend
“The shapes are beautiful and a great theme to direct your creativity. Thin writing too not thick, although the Jayde Hannah in thick looks quite nice. I prefer symmetry.” – Toby, partner
“Definitely just use your first name – it’s more memorable. I like the thick script style font – it’s prominent and the two fonts complement each other. Looks elegant and represents your style of work.” – Jack & Paul, CMT students
“I personally like the Jayde Hannah one just as I like the fonts. The shape logos with your full name below would work well but I think the JRB with the loops looks a bit messy. Out of the inspirational logos I like Elaine Benes but that’s just cos I’m a sucker for Gill Sans in uppercase and the creative use of paint would be striking on a business card.” – Ant, senior lecturer
From the feedback I received, I learnt that everyone has very different opinions about how a logo “should” look and what they find visually appealing. Therefore, I decided that as long as I use a typeface and layout which reflects my style, I can’t go too wrong. With this in mind, I went back to Illustrator and worked on my logo design.
The final design is minimal and professional, but the imbalanced heights and spacing gives the logo a natural and personal handwritten look. It is versatile, distinctive and although it might not appeal to everyone, it is truly representative of me.