TARGET AUDIENCE

Prior to thinking about this logically, I just assumed that as a freelancer my target audience would be any Tom, Dick or Harry who needed something designing. However, by letting my target audience define itself, I won’t be developing my skills in areas I’m really passionate about – I need to direct myself towards the people I’d love to work for.

My dream boss would probably be a company like Hearst. So, I guess my niche is graphic design? And my super-niche.. magazine publications? So my target audience would be print media consumers, of both genders but mainly female, living in the UK with an interest in visual communication. This audience would be active social media users on platforms such as Facebook, Twitter, Instagram and may even use forums such as Quora or Reddit to converse as a community. By targeting these specific areas and engaging with discussion, I can promote my own work, skills and services.

An example persona:

Untitled-1.jpg


http://lettershoppe.com/find-your-target-audience/

http://millo.co/a-freelance-designers-target-audience-how-do-you-find-it

https://business.tutsplus.com/articles/a-step-by-step-guide-to-determining-your-target-market-as-a-freelancer-writer–fsw-33365

https://xtensio.com/

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Powered by WordPress.com.

Up ↑

%d bloggers like this: